Cool Hunter and Trend Forecast

Cool Hunter is an original and unique course that allows students to learn how fashion trends rise and how to interpret them, using monitoring techniques (analysis of newspapers, magazines, web-sites, etc.) to collect useful elements for envisaging the new consumer trends. Students will also learn from the analysis of agencies and expos and, in particular, of the most famous Cool Hunters and their techniques. At the end of the course, the students will have to perceive by intuition, which will be the new scenarios of fashion in the future, and to elaborate their own fashion trends.

Fashion and Design Forecasting creates a competitive advantage for companies but requires a solid knowledge of past and current trends and the ability to perform effective market research and identify the target market and customer needs. In the Trend Forecast course students will learn how to analyze trends and trend cycles to predict future trends, developing a personal strategy to stay informed about the industry and recognize current designers’ impact on the marketplace. They will also learn how to present and communicate their analysis and forecasts using the most effective visual tools and the most appropriate terminology and will be able to apply their creative and logical thought to analyze and synthetize data and draw and present conclusions.